Founded in 2003, Planeta reaches over 100,000 households in the Ekaterinburg region and was one of the first operators in the country to broadcast 4K content.
Commenting on the launch, Nela Pavlouskova, MD of MyZen TV, said: "We are very proud to launch MyZen TV's 4K linear signal with native 4K programmes produced mostly by MyzenTV. The 4K is a new milestone in the chain's development and demonstrates that well-being and technology can go hand-in-hand".
Natalya Kabikova, MD of Thema Rus, added: "We are happy that the first launch of MyZen TV 4K happens in Russia, which enables our audience to watch their favourite programs in the best quality. Of course, for Thema Rus it's also a new significant step of long-term cooperation with MyZen TV".